Advertising is art when it combines a visual idea and a verbal idea in a new way.

Not all advertising sells and selling is not a skill that improves advertising

Advertising is an art form evolved through degeneration of attention. Theatre, film, advertisement

Advertising is the shortest form of drama

Advertising combines words and pictures in order to achieve speed

Willian Blake is the patron saint of advertising as he was the first to combine words with pictures and publish them.

The chief skill in advertising is the ability to combine words and pictures to achieve both simultaneously

A freak show displays something different without understanding it

To exploit someone is to be seen for what you are. Therefore be honest if you sell

The reason advertising persists is that it fascinates in its own right

To attract surprise

To engage display

To be repeated write

Sales have no bearing on memory but memory drives sales

A sale is a transaction. An advertisement is a relationship. The difference is the one between momentary and permanent.

Paid for advertising is transactional. Free advertising is relational. Free is more effective than paid.

Memory unlocks feeling. Feeling makes memory

Transactions cost fortunes. Repetition makes them.

Nothing is ever communicated without emotion

Emotion is the opposite of money

Any thing can be bought but no thing can be sold

Objects are imaginary but the imagination of them is real

An advertisement is a work where neither word nor picture is independent

The dependency of advertising is connection

Independence does not advertise

Art is something that sells nothing

Advertising is art before it sells and not after 

Painting leaves words to imagination. Stories leave pictures to imagination. Advertising leaves connection to imagination

The motivation for connection is gain. The most valued gain is connection

Advertising draws an audience in by stopping short of it

A story ends by breaking an illusion. An advertisement ends by creating one

The art in advertising is to make stories the audience can end