Theories and speculations

Empowering at-risk youth through skateboarding

A skateboarder does a grab trick in a bowl-shaped skate park. In the background is a watching crowd, palm trees, and the ocean.
Latest posts

  • The Quantum Mechanics of Marketing

    This is an essay I wrote a while ago. It is in draft form but contains some useful ideas Marketing theory is not in a good place. On the one hand we have data analytics, whose practitioners are driven by hard functionality. This crushes creative thinking, for which the only credible theoretical opposition to this…

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  • The Three Ideas

     I’ve spent most of my life writing for advertising. So I’m very aware of the fact that advertising creatives have to be good at producing and don’t get a lot of time to reflect on what they do. What’s more, creatives are not expected to do that. Maybe that’s why oceans of print are written…

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  • woke/unwoke

    I notice something strange about the use of the word ‘woke’. It is used to identify people who are imagined to be opposed to people who use it. So you hear something like “I have nothing against x people, but I won’t tolerate the fact that they won’t tolerate anyone who is in fact against…

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Learn to skate

Skatepark welcomes youth of all ages and experience levels. Whether you’ve never been on a board before, or you can already do tricks, there’s a place for you and something to learn.

Make new friends

Skateboarding is a social sport! Come hang out and meet some new friends to cheer you on while you skate. We have a strict no-bullying policy and maintain a supportive environment.

Close-up of a person riding a skateboard, focusing on their feet and the board. One foot is on the board, while the other foot is up, in motion. A skatepark is blurred in the background.

Skateboarding can teach people discipline, patience, and resiliency. It’s a great sport for kids with a lot of energy! We’ll help build up some structure and support in your life, all while you meet new people and have a ton of fun learning how to skateboard.


Visiting Coaches

Steph Harper. Buddy Sellers. Mehmet Farrow. Bob Lopez. Tammy Habich. Tye Barclay. Kaden Price. Lily Rivera. Chris Wright. Sammy Sanchez.