The Swiveller

Theories and speculations

Tag: digital-marketing

  • Adphorisms

    Advertising is art when it combines a visual idea and a verbal idea in a new way. Not all advertising sells and selling is not a skill that improves advertising Advertising is an art form evolved through degeneration of attention. Theatre, film, advertisement Advertising is the shortest form of drama Advertising combines words and pictures

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  • The Three Ideas

     I’ve spent most of my life writing for advertising. So I’m very aware of the fact that advertising creatives have to be good at producing and don’t get a lot of time to reflect on what they do. What’s more, creatives are not expected to do that. Maybe that’s why oceans of print are written

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