Tag: writing
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Creativity, ideas, art: the basic definitions
Anybody who has ever worked in a creative field will know that nobody else has the remotest idea about what you are doing. ‘Idea’, ‘Creativity’ and ‘Art’ are perversely some of the least well defined and most abused words in our language, and this book requires absolute clarity in respect to all three. The Oxford
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The Rabbit Hole Problem
The recent Apple test on AI models (see Guardian report here) reports that “these models fail to develop generalisable reasoning capabilities”. What does this mean?Imagine a huge Easter egg hunt. There are a billion rabbit holes, each one a billion miles long, with billions of branches. The egg hunt requires you to find a single
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What art is
Art is a new connection of ideas.. An idea is any imagined event. Ideas are the artist’s material. An idea can be trivial or complex. “Let’s go to the park” is an idea. This event has been imagined and has happened many times. “Maybe the earth goes around the sun in an elliptical orbit” is
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Probability and advertising
People spend money on advertising on the basis that it will work. Most end up disappointed. But they are disappointed for a strange reason. What they have done has almost always achieved results, but they don’t know why. This is the real cause of dissatisfaction. David Ogilvy’s famous observation is still true: “Half my advertising
The Swiveller 